As a demonstration of our ongoing commitment to the quality and safety of dietary supplements, Emerson Ecologics has signed the Natural Products Association Truth in Advertising Pledge.
Dietary Supplement Truth in Advertising Pledge
We pledge to ensure that consumers get accurate information about legally marketed dietary supplements so that they can make informed decisions in promoting and maintaining their health. In that regard we pledge that any advertisement or marketing materials that we create, publish, or otherwise provide or disseminate will, to the best of our knowledge, be truthful, not misleading and substantiated under the requirements of both the Federal Food, Drug, and Cosmetic Act (FD&C Act) as amended by Dietary Supplement Health and Education Act (DSHEA) and the Federal Trade Commission Act:
- Not making claims, either expressly or implied, that are not accurate and fail to adequately disclose qualifying information
- Verifying that there is adequate substantiation for claims being made, including the level of support, type and quality of evidence presented, and relevance of the evidence to the claim.
- Not making claims through testimonials or expert endorsements that cannot be substantiated.
- Ensuring that claims based on traditional use have the appropriate substantiation or clearly communicate that the sole basis for the claim is its history of use for a particular purpose.
- Ensuring that claims are appropriate for dietary supplements and do not cause the product advertised to be a "drug" under the FDCA.
- Using the two-part disclaimer as stipulated by the Dietary Supplement Health and Education Act (DSHEA) of 1994 when appropriate.
- Strictly adhering to the use of "third party literature" as defined by DSHEA.